I can never really feel the Christmas spirit before I see the first Christmas commercial on TV.
Holiday commercials are mesmerizing, compelling, rich in colors, sparkling throughout the entire screen, taking us to warm, festive, happy places.
This heartwarming Bouygues ad is an outstanding example of a good holiday advert, as it reveals the way life comes full circle by highlighting the father-son bond and reminding us of the real value of staying in touch with family and friends.
The spot by the French telecom brand shows smartphones not just like a piece of technology, but a tool that connects generations.
It was directed by Martin Werner via Henry for BETC Paris and is set to the song Come and get your Love by Redbone.